MESSAGE DELIVERED! Have a nice day,In today’s episode, we’re going to look at the design hiearchy, that is, how good design readability can deliver key information to consumers in a clear and fast way. Why evaluate the design “readability”? Reading speed is important because in most communication touch-points the consumer or shopper gives us minimal…
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Are you working with digital signage, animated banners or video? Are you looking for opportunities to optimize graphics for attention and message quality? With Designcheck.ai, we can now analyse not only static graphic design but video material. And I was surprised myself what new opportunities can be discovered this way. 😉 For example, the reader’s…
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Good day everyone, In the next episodes of Learning Designcheck.ai, we’ll focus on the art of communicating the essentials in marketing communications. Traditionally, we focus on the areas we most often recommend improving when evaluating marketing materials. This time, we’ll look at the core message. We often find multiple messages on marketing materials – in…
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Hello and have a nice new year everyone 🍀✌️ Last week I was reading through the results of research that looked at the key elements of packaging design in the retail environment in terms of primary shelf display. One of the key factors influencing grabbing the initial attention of customers was the simplicity of the…
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Have a good day, everybody, In today’s episode, we’re going to look at one of the areas of design that largely determines whether our marketing communications get people’s attention. It’s also the area where we most often find opportunities to improve designs in the Designcheck.ai reviews. Let’s start with a little theory from the field…
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Have a good day, everybody, you may have noticed a slight delay in the next episode of Learning with Designcheck.ai. The reason was very pragmatic, most of our creative time was taken up by preparing a case study on the use of Artificial Intelligence (Ai) for the POPAI Forum conference. This resulted in a short…
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Have a good day, everybody, in today’s episode, we’re going to focus on how we’re using brand symbols to grab shoppers’ attention in communications. The following insights are based on analyses we at Designcheck.ai have conducted over the past few months on dozens of marketing materials such as POSMs, billboards and online banners. Attention in…
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Have a nice day,I believe you will agree that the best way to learn and move forward is by sharing successes and learnings from failures. In recent months, my colleagues and I have conducted over two dozen analyses focused on the quality and improvement of marketing materials such as POSMs, billboards and online banners. If…
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